The Futility Hotline
Sunday, March 21, 2004
 
You Just Don't Hear This Everyday
Here at the Futility Hotline, we love to call out those who are not acting in the best interests of people, in spite of the fact that all of our bitching accompishes absolutely nothing. We've gone after corporate executives, government, media, world figures, and the people in your neighborhood.

Well, this time, we need to applaud someone who is trying to make a difference. Someone who is using the position he holds not for his personal gain or vanity but as a way to make things better. That person in Bill Ford, Jr., CEO of Ford Motor Company.

The Ford Motor Company's latest profit after a period of trouble was something for them to celebrate. Many got bonuses. Rightfully so in reward for a good job done. However, Bill Ford decided to take his bonus of 1.5 million in stock options and distribute it to the Ford employees to use for their children's college tuition. For a high ranking corporate exec to do this is, to me, unbelievable. But Bill Ford has never been a typical corporate executive. And when a CEO treats his employees like this, the employees will respond very well in the form of their own job performance because they now have proof that the company really does care about them.

Cheers to Bill Ford for hopefully showing corporate executives that it is possible to also have a heart in today's business climate.


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